French Montana and Sean “Diddy” Combs brought together several mainstream stars to launch CÎROC’s new French Vanilla visual campaign. The two Bad Boy representatives hit Miami during the annual REVOLT Music Conference (RMC) to commemorate the new flavored vodka.

The campaign is described as celebrating “a new era of black excellence while simultaneously paying homage to the multicultural trailblazers of the hustle with the video and commercial releases.” Besides French and Diddy, the new CÎROC ad features DJ Khaled, Ashanti, Monica, Maejor, Dej Loaf, Shanina Shaik, Cassie, and more.

CÎROC is committed to donating $1 for each bottle of CÎROC French Vanilla produced – up to $100,000 – to the Mama Hope non-profit organization. Combs is personally matching the vodka brand’s donation.

2017 has been a huge year for French Montana. The Bronx rhymer’s Jungle Rules album peaked at #3 on the Billboard 200 chart, and his “Unforgettable” single with Swae Lee is 3X Platinum.

Miami Beach Mayor Philip Levine recently proclaimed October 12, 2017 as “French Montana Day” at the RMC. In addition, French raised over $226,000 to help fund Uganda’s Suubi “Hope” Health Center and life-changing work with Global Citizen. 

Check out French Montana and Sean “Diddy” Combs’ CÎROC’s French Vanilla campaign video below.



Photo via FYI Brand