Complex Networks’ popular online series Sneaker Shopping is making its way to television. The media company announced a new partnership with MSG Networks to begin airing the segment as part of the “MSG Shorts” programming, the new hour-long block featuring content airing after select Knicks and Rangers games.

“As we look to bring compelling content to our viewers, we recognize that not all stories fit neatly into 30 minute or 60 minute windows,” says Kevin Marotta, MSG Networks’ senior VP of marketing and content strategy. “Ultimately, our viewers are looking for something that ignites their passion, regardless of how long it is.”

Marotta continues, “By partnering with a brand like Complex that has done an incredible job of engaging a young audience with short-form content, we’ll be tapping into some of our viewers’ key passions: sports, music, and sneakers.”

Joe La Puma, Complex Network’s Vice President of Content Strategy, will maintain his position as the host of Sneaker Shopping. His tenure at the show’s helm has seen the sneakerhead conversing with the likes of Kevin Hart, Roger Federer, Sean “Diddy” Combs, 50 Cent, Bella Hadid, Marshawn Lynch, the Ball Family, and a lot more.

“It goes without saying that sports and sneakers go hand in hand. Joe has always been on the forefront of this obsession – he’s an authority — and his finger has been on the pulse of sneaker culture long before the masses,” states Complex Networks CEO Rich Antoniello.  “Sneaker Shopping is a series that’s cool and inclusive and underscores what Complex culture is all about so we are excited to be partnering with MSG Network to give fans a new way to engage in and experience this footwear phenomenon.”

Sneaker Shopping is scheduled to begin airing Friday, October 27 on MSG.

Photo via FerenComm