Canadian-Chinese artist Kris Wu drops his new single “B.M.” The letters are an acronym for “Burberry Made,” a nod to the iconic luxury brand.

Wu is Burberry’s first non-British global ambassador. Their partnership led to the popular musician/actor walking the runway for the company’s January 2016 menswear show as well as collaborating for “The Kris Wu Edit” collection.

“B.M.” follows “Deserve” featuring Travis Scott. Wu’s debut album is expected to be released in early 2018.

Check out Kris Wu’s “B.M.” below.

Photo via Kris Wu Facebook