Rapper/actor KYLE is featured in a new marketing campaign from Footaction and UGG. While in NYC filming Netflix’s The After Party, the “iSpy” performer was photographed by Chris McPherson at iconic locales in the city.

“I really love how versatile the UGG styles are,” says KYLE. “I’m a dude from California and I can rock UGG any day. It was dope to be able to partner with UGG and Footaction on this campaign.”

The two brands will host an interactive visual experience at ComplexCon in Long Beach on November 4 and 5. “KYLE’s Place” will feature campaign images and will sell key UGG styles with Footaction. Sunday is expected to include a visit from the artist.

“We are honored to work with KYLE this season to further our partnership with Footaction,” said Andrea O’Donnell, President of Fashion Lifestyle, Deckers Brands. “With a shared California heritage, unique sense of style and jovial spirit, KYLE represents the true essence of UGG.”

The partnership includes three exclusive Neumel colorways and a limited-release Campfire Pull-On Boot. The Neumel in Navy/Charcoal colorway will be exclusive to Footaction. Additional styles are available for purchase at Footaction stores, footaction.comugg.com, and UGG retail locations.

“Footaction is thrilled to have the opportunity to partner with KYLE because he embodies all that we stand for,” said VP and GM of Footaction, Ken Side. “He hustles hard in all aspects of his life, from his music to acting to owning his personal style with brands like UGG.”

Check out photos and video of the Footaction x UGG campaign featuring KYLE below.

Photos via Footaction/UGG