Last Thursday, Casio’s G-SHOCK kicked off its yearlong 35th-anniversary celebration with a press conference held at The Theater at Madison Square Garden in New York. Harlem rapper A$AP Ferg and members of the A$AP Mob performed at the event.

Virgil Abloh also provided a deejay set. Other celebrities in attendance included T-Pain, Skepta, Nicole Miller, Christian Combs, Jon Boy, and Louie Vito.

Also, Kazuo Kashio, President of Casio Computer, gave a speech to the 1,300 attendees about the company’s legacy. G-SHOCK founder Kikuo Ibe unveiled the all-sapphire crystal and GPS Rangeman timepieces as well.

Check out photos from G-Shock 35 Anniversary World Premier Event below.

Photos via Cornerstone