Chicago boutique and fashion line Leaders 1354 connected with Product Of New York (aka PONY) for an exclusive collaboration. The new “LDRS” sneakers serve as an artistic symbol of the Windy City.

“The main inspiration for the shoe was Chicago and all that it embodies. We live and work in a city widely known for broad shoulders, hard work and perseverance and the elements that we’ve built into this particular sneaker relate directly to those aspects the city,” states Leaders’ Diego Ross. “It’s sturdy, yet stylish, flashy but not over the top. I believe that we succeeded in capturing the essence of both Leaders and Chicago with this one.”

The red laces on the shoes are a homage to the red carpet of the Bulls’ old home Chicago Stadium. The overall goal was to incorporate the classic 1970’s/1980’s sneaker silhouette into modern-day footwear.

“A lot of kids claim they’re sneakerheads but only really wear Nike and Jordan. They aren’t all aware that Pony has been there from the start and is a major catalyst for the kind of styles and trends we see in footwear today,” Ross adds. “Playing on that, we tried to add elements that are popular in contemporary fashion to bring the shoe into a more distinctly 21st century look while maintaining certain aesthetics of the shoe’s past. “

The fresh shoe design coincides with the release of the Leaders sponsored mixtape Lead Never Follow Vol. 1. The project features appearances by Chitown area artists like BJ The Chicago Kid, Spenzo, and Taylor Bennett.


For more info about Leaders 1354 click it.

Follow Leaders 1354 on Twitter @LDRS1354 and Instagram @ldrs1354.

Check out Leaders 1354’s Leaders Never Follow Volume 1 mixtape:

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